Video Conferencing Solutions
When it comes to video conferencing solutions, many businesses have a burning question. What does the cloud have to do with it?
Companies that specialize in unified communications solutions, including video conferencing technologies, all seem to be developing cloud-based offerings. So should your company care about the cloud? Or is your own, premise-based video conferencing solution the way to go?
For some organizations, it all comes down to cost. With a cloud-based solution, companies can benefit from the flexibility and high quality of a video solution whose cost may have been out of reach, if the organization were forced to purchase all related equipment up-front.
?For the thousands of organizations sitting on the sidelines waiting to realize the power of HD video collaboration ? the wait is over,? said Craig Malloy, CEO of LifeSize and Logitech SVP.
Last year, LifeSize launched its LifeSize Connections solution, which is a cloud-based video conferencing tool. It is targeted at four types of organizations:
? Companies that are new to video and want a solution that is easy to deploy.
? Companies without the expertise in video or IT resources to create their own video infrastructure.
? Existing video users that want to extend their video conferencing communications to clients, partners or suppliers that do not have video conferencing endpoints.
? Verticals that have a high level of client interaction and a mobile, distributed workforce. These might include professional services, management consulting, insurance, financial services, healthcare and IT consulting.
?LifeSize Connections is a fast, easy way to add and extend HD video collaboration within and outside any enterprise; a benefit that was previously reserved for executive board rooms with a hefty price tag and managed service burden,? Malloy said. ?Now, our cloud-based platform is introducing a new way of working by enabling employees to improve productivity and collaborate in ways they never thought possible.?
LifeSize Connections offers cloud-based provisioning, which can instantly connect remote employees to conference rooms. Using a web-based console, and administrator can easily add, reduce or reassign user accounts. IN addition, they can run reports with full call data and manage bandwidth settings for the network.
All of this can be done without building out and maintaining a high-end video conferencing infrastructure. In some cases, companies want to avoid the capital outlays or don?t have sufficient IT support. In others, a distributed workforce would make a broad video conferencing infrastructure impractical.
When compared to traditional on-premise solutions for video collaboration, the LifeSize cloud-based platform offers faster and simpler deployment. All infrastructure needed to run a video collaboration network is hosted and managed by LifeSize. There is also a pay-as-you-go fee structure, making costs more manageable.
?Video requirements vary from company to company, regardless of whether they?re the smallest SMB or the largest enterprise, because those needs are dictated by their clients, employees and partners,? said Roopam Jain, principal analyst for Frost & Sullivan. ?With Connections, LifeSize is pushing video closer to ubiquitous adoption by making it easily accessible to anyone, anywhere.?
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