By Stephanie Chandler on May 31, 2012 with Comments 0
I hate brochures. They?re usually uninspiring and go straight to the recycle bin. Though in the early years of running a business I left countless brochures behind, I eventually learned a better way.
We all want information?make it interesting and we?ll pay attention. Make it really compelling, and we might even keep it around for awhile! So instead of brochures, I hand out over-sized postcards with handy tips on the front, and business details on the back. This latest iteration is based on a handout I give when speaking.
And here?s the back side:
Now isn?t that more interesting than a brochure?!
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